It is a story more than a decade in the making. A handful of idealists were drawn together by a shared belief that it was possible to provide an alternative to the ubiquitous, unfeeling, global contact lens corporations that saturated the market, all speaking in the same way, and selling without truly believing in the magic of their products to shift mindsets and change lives. FreshKon® was founded with an even greater belief - that fashion should be more than the product it inhabits; that it should be a way of life. Because stunning eyes are the natural result of a beautiful inside - in turn derived from a radiant confidence and renewed perspectives.