Today, FreshKon^® holds true to the love affair it began with beautiful eyes - a romance which, many years on, is only just beginning. Widely renowned for its flagship labels - Alluring Eyes and Colors Fusion - whose resounding success turned them into household names, FreshKon^® spreads its gaze over 50 countries worldwide. What then, truly embodies the spirit of FreshKon^®? That, we believe, is best answered by revisiting, and perhaps rewriting an all-too-familiar quote: FreshKon^® is not something that exists in eye wear only - it is in the skies, in the streets; it has to do with ideas and passion, with what is happening around us; with the way we see the world - it is a way of life. But more than that, it is about you; your confidence, your voice, the shade of your personality, what you choose to believe in and how your idea of perfection shapes your life.